INICIARTE 09

(Art institution stand; Madrid, Spain; 2009; collaboration with Ramiro Losada)

Iniciarte is an initiative of the regional government of Andalucía to promote emerging artists from that region of Spain. Its stand in the ARCO contemporary art fair was an opportunity to generate a memorable environment which stayed in the memory of visitors through its unique spatial experience and which provided a moment of visual relaxation in the midst of the hectic atmosphere of the fair.

It consisted of a horse-shoe shaped thoroughfare. Its white, smooth contours deceived the perception of depth and the art pieces seemed to float in space. The inner wall of the curve, made out of soft padded material also hosted the back-projected videoart pieces.

ph. Alfonso Herranz